Joe's Ice Cream | Fresh Vanilla Ice Cream

100 YEARS OF ICE CREAM MAKING

Joe Created a unique vanilla ice cream recipe back in 1922.

Four generations later, his family of ice cream purists still use that same recipe to craft and serve the distinctly moreish Joe’s Ice Cream that you enjoy today!

In 2022, we celebrated 100 years of ice cream making in Wales. We have refreshed our brand to reflect our original and more classic blue. Our three Swansea parlours already showcase our new branding and our Cardiff and Llanelli parlours will reflect our new blue towards the end of 2023.

Joe Created a unique vanilla ice cream recipe back in 1922.

Four generations later, his family of ice cream purists still use that same recipe to craft and serve the distinctly moreish Joe’s Ice Cream that you enjoy today!

In 2022, we celebrated 100 years of ice cream making in Wales. We have refreshed our brand to reflect our original and more classic blue. Our three Swansea parlours already showcase our new branding and our Cardiff and Llanelli parlours will reflect our new blue towards the end of 2023.

JOE’S FRESH VANILLA

Our Signature Vanilla is freshly churned at each of our parlours everyday, it’s what makes us unique.

It’s Joe’s fresh vanilla ice cream that has stolen the hearts and taste buds of generations throughout Swansea and surrounding areas. Purists will enjoy it plain and simple, untainted by imposing sprinkles and sauces.

Others will test its tolerance with a decorative sprinkling of vermicelli, and the mavericks among us will re-create the wheel with their indulgent choice of sprinkles and lathering of hazelnut or marshmallow sauces…

We mix up the sauces for the season, and bring in a newbie topping or two, but Joe’s fresh vanilla recipe remains untouched, for almost 100 years.

NOT JUST VANILLA

Enrico Cascarini

Joe’s Nephew

As Joe’s original vanilla is uniquely designed to be eaten fresh at the parlour, the family had to come up with a unique recipe for a frozen ice cream to be enjoyed at home.

Enrico spent many hours experimenting to perfect his soft scoop recipe, the same base recipe that the family use today to craft a dozen or so flavours, many of which have won several prestigious awards.

NOT JUST VANILLA

Enrico Cascarini

Joe’s Nephew

As Joe’s original vanilla is uniquely designed to be eaten fresh at the parlour, the family had to come up with a unique recipe for a frozen ice cream to be enjoyed at home.

Enrico spent many hours experimenting to perfect his soft scoop recipe, the same base recipe that the family use today to craft a dozen or so flavours, many of which have won several prestigious awards.

our parlours

celebrate
with cake!

Our scrummy ice cream cakes make a great alternative for birthdays, anniversaries & much more!

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